The purpose of your Campaign is to get more eyes on your Release. To create a Campaign you need both a video hosted on YouTube and an artist page on Facebook. If you have these, you are good to go! Fans will be able to unlock a deal after they share your video. We get your artist information for your campaign from your Facebook artist page.
Once your Campaign is created, you will receive a link to it that you share with your fans. If you selected a deal that resonates with them, you will get a bunch of shares. And with a bunch of shares, you get in front of potential fans and increase your YouTube spins. There is no cost to create a Campaign.